There is still so much that can be done with businesses, homes and even fashion in New Zealand in terms of energy and general environmental quality. I was alarmed to discover that the global fashion industry is a massive polluter of clean water, and that about 20% of industrial water pollution comes from textile dyeing and treatment. I am seriously concerned about the environment and I think we should be doing all we can to be supporting eco fashion efforts. If only fashion conscious people were aware that the fashion industry is designed to bring out newer fashions all the time just to psychologically induce impulse purchases. The beauty about eco fashion is that it produces garments that are less harmful to the environment; they are not in any way inferior to the regular clothes, and in fact they last longer. The time has come for each one of us to start thinking about the planet, right down to what we are wearing!